HISTORY

It was the tailor, Jacob Davis who created denim pants in 1873. The idea was to develop a strong and comfortable garment for workers operating in difficult conditions. To do this, he used denim fabrics from the Levi Strauss & Co brand.

We often speak of "blue jeans", it is natural indigo, this historical dye which offers this unique and original blue-purplish shade, which allowed jeans of the time to be dyed. But before being dyed, the fabric of raw jeans is white and the trend this year has shifted to jeans in lighter, more natural shades; white, ecru, beige.

So our house wanted to respond to demand by taking up the idea of white jeans.

QUALITY

It was therefore made in Japanese red-selvedge canvas (14oz), which is dense and solid with a red border which testifies to its authenticity. It is a canvas that lives and evolves over time, adapting to your body shape. It’s the stuff of denim purists.

This is the real white jeans, this essential and timeless model.

Its cut is straight for a classic look, so straight on the leg, fitted at the waist and tighter at the ankle. It can be worn on a daily basis as well as for more chic occasions. It's up to you to associate it with the rest of your outfit.

STYLE

It’s a piece of character that offers endless possibilities because white goes with everything! Enough to develop your creativity and showcase your originality.

ICONE WHITE-WHITE

Data sheet

Compositions
100% COTON
Properties
Red-Selvedge
Couleur
White
Provenance du tissu
Japan
COUPE
Straight

Specific References

ean13
1000000169126

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